Jay Schwedelson has built and led businesses that have generated over $500 million in revenue—all by doing what most marketers are too afraid to try: breaking the so-called “best practices.”

He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool that has tested more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands

He’s also the Founder and CEO of GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks #1 in the U.S. out of 55,000 marketing shows and in the Top 100 Shows in the U.S. out of 4 million podcasts.

A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame.

Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.